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National Twelfth Five-Year Strategic Planning for the ceramic industry

Release:2012-9-18 9:31:40  Hits:1647

 

Three major transformation of the national development strategy
National strategies related to the future direction of development of each industry; adjustment of the national development strategy, related to the rise and fall of each enterprise. Historical experience tells us, often not as good as entrepreneurs work hard to be good at seizing opportunities.
 
   Premier Wen Jiabao said, if the 30 years of reform and opening up to power, then the next after 30 years of reform and innovation is to enrich the people.
 
From the first stage of the reform and opening up, the pace of economic development of the Pearl River Delta in Guangdong, East China Yangtze River Delta and the Bohai Rim region is much faster than the inland areas, various industrial base also gathered in several regions, while Some prefecture-level city of Guangxi, Sichuan, Hubei, Jiangxi, Henan, Inner Mongolia and northeastern provinces inland areas of its total economic output is often not as good as those in developed regions, a small town. Which is not only due to the differentiation of the region, the more important countries in the past has been the result of focus on economic development in the coastal areas (details refer to the country "Seventh Five-Year Plan"). In the "12th Five-Year Plan, the State Council has decided to adjust the economic structure as the primary goal, the social construction placed in a more prominent position. In such a critical period, as a corporate investor must assess the situation, grasp the direction of national policy, plan ahead, be based on an invincible position.
 
2010 is the national "Eleventh Five-Year Plan" last year, is a crucial year for China's economic recovery trend could continue in 2009, and also the "12th Five-Year Plan", prepared on an annual basis, therefore, from the central to local levels The level of government in the formulation of the next five-year plan. The five-year plan is part of China's national economic plan, planning national major construction projects, productivity distribution and economic importance ratio between the stated objectives and direction of the vision for the development of the national economy. Preliminary investigation revealed that the information from the relevant departments of the State Council of view, the next five years, China will open the dual economic and social transformation, in order to change the development mode and adjust the economic structure of the main line, the deployment of China's economy and society from external demand to domestic demand, from high-carbon to low carbon from the power transition to the wealthy and the three direction.
 
The main problems in the development of our country
 
Premier Wen Jiabao had said in the government work report in 2008, since the reform and opening up, China has made great achievements at the same time, our economic and social development and the work of the government, there are still many problems, the development of domestic and international situation changes we are faced with many new the challenges and risks.
 
Some of the outstanding problems in economic operation and deep-seated contradictions still exist. Excessive growth of investment in fixed assets in recent years, the money and credit, excessive international imbalances. Long-term structural problems and the extensive mode of growth remain serious problems. Investment and consumer demand, the continued high rate of investment; uncoordinated development of secondary and tertiary industries, large industry, especially heavy industry, the service industry.; Capability of independent innovation, economic growth, excessively high cost of resources and the environment; The agricultural base is still weak, and the stable development of agriculture and farmers continued to increase more difficult, urban and rural, regional development disparities has not been checked. Especially, the structural and institutional obstacles that affect economic development is also quite prominent reform a daunting task.
 
Related to the vital interests of the issues to be further addressed. The current price hikes and increasing inflationary pressures, is the biggest concern. Last year, the consumer price level rose by 4.8% over the previous year, mainly food and housing prices rose. Rising prices there are a number of factors: the domestic prices of agricultural products for many years to run low, recent prices of its inevitability and certain reasonable factors, but the masses, particularly the low-income influenced the lives of the masses; recent years, the primary products of the international market prices rise, the direct impact on domestic prices, upward pressure on prices this year due to the factors driving prices will exist, still. At the same time, the prices of the means of production is rising, real estate prices have risen steeply, inflation is a difficult task. Employment, social security, education, health care, income distribution, housing, product quality and safety, production safety, public security, and there are a lot of problems and we need to work harder to resolve.
 
International economic environment changes uncertainties and potential increased risk. With the in-depth development of economic globalization, China's economy and the world economy becomes increasingly tied. Current global economic imbalances intensified the slowdown, more intense international competition; U.S. subprime mortgage crisis spread, the weak dollar, increases the risk of international financial markets; international market rising food prices, the high price of oil and other primary products ; increased trade protectionism, trade frictions have increased. International political factors impact on world economic trends, the impact can not be ignored, and these are likely to adversely affect China's economic development. China is in a critical period of reform and development, must be fully prepared to respond to changes in the international environment and a variety of ready to improve the ability to prevent risks.
 
The need to strengthen the construction and management of the government. We deeply feel that the government work with the requirements of the situation and the expectations of the people there are not a small gap. The transformation of government functions is not yet in place, social management and public services are relatively weak; Some departments have overlapping responsibilities, powers and responsibilities of touch, buck-passing, ineffectiveness; awareness of some government staff, the quality is not high; powers of supervision and restraint The mechanism is not perfect, formalism and bureaucratism are quite conspicuous, fraud, extravagance and corruption are quite serious.
 
From Premier Wen's report can be seen, and indeed there are many urgent problems in the process of reform and development in China, and to solve these problems is the focus of the government of the "Twelfth Five-Year" period, which is related to all walks of industry is the next step to transformation, how to formulate their own development requirements compass.
 
The problem of China's ceramic industry
 
The faster the development of the industry, the attendant problems will be more natural. With the rapid development of China's national economy, especially the rapid development of the real estate industry, led to the rapid development of the domestic ceramic industry. In accordance with the classification criteria of the national economy, the ceramics manufacturing industry including sanitary ceramics manufacture, special ceramics manufacture, domestic ceramics products manufacturing, landscape, furnishings and art and other ceramic products manufacturing sub-sectors. Ceramic industry data show that between 2005 and 2009, from a general point of view, the size of the industry in the gradual increase in the number of firms increased from 1,528 in 2005 to 2,183 in 2009; total assets is constantly increasing by 2005 58.427 billion yuan to 79.73 billion yuan in 2009, asset growth rates in 2008 and 2009 remained at more than 13%, the total liabilities of growth has slowed, the growth rate dropped 6.09 percentage points more than in 2008. January to November 2009, the ceramic industry, industrial output value of 124.133 billion yuan, a year-on-year growth of 17.60%. Industrial output growth in January-November 2009 compared to January-November 2008 fell by 7.72 percentage points.
 
2008 during the international financial crisis, China's ceramic industry is facing a drop in demand, exports significantly reduce a substantial increase in inventory, the production enterprises large losses grim situation. Since 2009, the production and operation of China's ceramic industry gradually change for the better, the industrial output value also maintain a certain speed of growth.
 
   From the view of the problems of the development of the industry, mainly in the following five aspects: First, the macro-management of the national industry out of control, "vacuum" phenomenon in micro-management industry in disarray and unable to extricate themselves. Countries in the implementation of separating government administration from enterprise management, the development of the industry to the lack of effective planning, regulation, supervision and organization management, there is no timely development of an effective access to industry and the supervision and management standards, some local governments blindly follow the trend to engage industry, the region and the regional between disorderly competition. At present, China has nearly 20 local government is making great efforts to develop the ceramic industry, due to the lack of scientific industrial planning, plus supporting industries is imperfect, around the country there are industries duplication, wasting a lot of various resources, pollute the environment, and resulting in phenomena such as severe overcapacity in industry. If the country is not timely introduction of relevant macro-control policies, the industry disorderly competition situation will be intensified.
 
Second, China's ceramic industry firm size is generally small. Chinese ceramic industry is a private economy-oriented labor-intensive industry, the majority of enterprises are small and medium enterprises, the overall size of small leading market operators disorder. According to the survey, so far, the industry's annual output value of over 500 million yuan enterprises of less than 100; less than 20 more than 10 billion; over 30 billion less than 5; over 5 billion yuan enterprises only a new Pearl. Resulting in small-scale enterprises, enterprises with poor credit, a high-level technical personnel, management methods are backward, poor financing, poor product quality, service levels, the price is not standardized, technological innovation capability is poor, backward production facilities, investment in environmental protection not in place, the tax behavior is not standardized, the proliferation of commercial bribery, low value-added products, waste of resources, non-standard employment, sales channels is difficult to sink, the Volkswagen brand, the lack of international competitiveness, national laws and regulations can not be effectively implemented is difficult to solve problems. Therefore, consolidation in the industry has come to a an urgent critical period. If this situation does not improve, the industry of vicious competition intensifying, the living environment will be worse.
 
, Industry technology innovation capability, low added value of products and labor. So far, China's ceramic enterprise product style is modeled on the developed countries such as Italy, South Korea and Japan, most of the enterprises are mainly engaged in extensive manufacturing and R & D capabilities. According to 2009 figures released by the National Bureau of Statistics, in 2008, China owns above-scale industrial enterprises (the main business income of 500 million yuan) of about 426,000, employing about 8848 people, the industrial output value of 50.7 trillion yuan, total profit of about 3.1 trillion yuan, only 6.1% of the average profit of the enterprise, with a per capita annual output value of only 4.7 million, with a per capita annual wage of about 1.6 million. Among them, the light industry enterprises of about 179,000, employing about 36 million people, the total industrial output value of about 14.5 trillion yuan, the total profit of about 0.85 trillion yuan, only 5.8% of the average profit of the enterprise, the per capita annual output value of 40,200 yuan, The per capita annual wage of about 1.5 million. For example: the value of a ceramic toilet, the Chinese sell Americans about $ 70, but the Americans sold to Americans as much as $ 1,500. Experts estimate that the average hourly wages of manufacturing workers in China's ceramic industry for 65 cents, the average hourly wages of American workers for $ 16, the former is about 4% of the latter. Visible gap is so big. In order to solve this problem, we have to be manufactured by the Chinese to the Chinese to create transition countries must intensify the efforts to support the technological innovation and enterprises to actively encourage the majority of ceramic innovation must also increase the protection of intellectual property rights, otherwise innovation can only be empty talk.
 
Personnel structure is unreasonable. China is an industrial manufacturing and large agricultural country, we need more industrial and technical personnel. According to statistics, in 2001, college graduates nationwide number 1150000, unemployment of about 34 million people, 30% of the total number; 2008, there were 5.5 million unemployed of about 3.3 million, the total number of 60 %; 2009 and 2008 the number of graduates and the number of unemployed remained balanced. This shows that, on the one hand, the situation is getting grim employment of university students, on the other hand, business and employment difficult. The past two years, China's ceramic industry is a severe shortage of industrial workers, business recruitment has become increasingly difficult. The reasons for this situation is caused by each college the disorderly enrollment, to set professional unreasonable, poor quality of education, administration, production, marketing, science, research, "five were seriously out of line. If China's education system can not be reformed, the talent supply and demand in China in the future will be more prominent.
 
Fifth, serious waste of resources, ecological environment has been severely damaged. Since the reform and opening up, China's economy growth to 9.5% of the speed of development, made a dazzling achievements in the world, but at the same time there are also hidden worrying. On the one hand, the development of consumed too many raw materials. According to the China Environmental Protection Administration Pan Yue, deputy revealed to the media, China has created a $ 10,000 value of the raw materials required, is seven times that of Japan, is nearly six times in the United States, perhaps more embarrassing results, more than India times. On the other hand, China's ecological environment destruction. At present, China has a population of 1.3 billion, this figure is 2 times 50 years ago. By 2020, China's population will reach 1.5 billion. Urbanization accompanied desertification, half of the habitable land is available 50 years ago. Every year, China will continue to strengthen their image as an economic myth Kingdom. However, a miracle will end soon because the environment no longer keep pace. 1/3 of China's land have suffered attacks of acid rain, half of the water resources of the 7 rivers is completely useless, and another 1/4 of the Chinese people do not have clean drinking water. 1/3 of the city's population had breathing polluted air. Only less than 20% of the garbage in the city is in accordance with the environmentally friendly way. According to media reports, the 10 most polluted cities in the world, China accounted for 5. Air pollution has long been a major problem plagued Chinese cities. Air and water pollution, China's GDP for this loss of 8-15%. That does not include the loss of health problems, to pay the cost of 70-80% of cancer etiology and environmental pollution-related lung cancer has become the number one killer of Chinese people.
 
The ceramic industry is the industry with high pollution and resource consumption, to scrap waste disposal and practitioners of occupational diseases governance are two problems constraining the development of the industry. The main reason for this situation is that state and local governments for environmental protection efforts in the past is not enough, the entrepreneur is not strong sense of social responsibility. Manufacturing enterprises to solve the pollution problem, the first to break all kinds of local protectionism, companies pay a heavy price for their bad behavior. From national management point of view, I think the best way is to environmental protection departments around the vertical management, to get rid of the administrative control of the local Party committees and governments at all levels and work interference. Of course, this is just my wishful thinking.
 
China will appear in the future "seven economic zones"
 
The national strategy for achievement of the Pearl River Delta and Yangtze River Delta. From the current situation of China's light industry distribution, mainly concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai and other coastal developed areas. In recent years, Guangdong Pearl River Delta and eastern Yangtze River Delta and other coastal areas of rising production costs, the competitive advantage of manufacturing companies also continue to be undermined. According to statistics, Guangdong and Zhejiang and other coastal areas of business and employment, plant rental, cost of procurement of raw materials, goods and transportation costs average be higher than the mainland more than 30%. Therefore, in 2008, Guangdong Province, began a large area of ​​the implementation of the transfer of industry policy underestimated due to the Government's industrial transfer, plus some local governments to undertake the transfer of industries and lack of industry management experience, poor service, and be transferred business resulting in a large number of died.
 
   The coastal areas of the transfer of some labor-intensive industries to inland areas is an irreversible trend. Otherwise, China's manufacturing cost advantage is not as countries such as Vietnam and India, the wealth gap between regions will also be widening countries to maintain steady economic growth will also be an empty promise. According to the authoritative expert analysis in the next 10 years, will form seven economic zones: Guangzhou as the center of the Pearl River Delta Economic Zone; Shanghai as the center of the Yangtze River Delta economic zone; Wuhan as the center, including Hunan, Hubei and Henan provinces, part of the Jianghan Plain Economic Zone; Chongqing as the center, including the southwestern part of the province of Chongqing Economic Zone; Tianjin as the center of the economic zone in North China; south of Liaoning Province, Shenyang, Dalian Economic Zone; Fujian including the surrounding areas, north and south, and the Pearl River Delta, Yangtze River Delta The two economic zone convergence, the East and the island of Taiwan, the majority of West Jiangxi hinterland through the Haixi Economic Zone. As early as 20 years ago, China economist proposed a comprehensive reform of the economic system and economic development strategy, the strategic concept of the six economic zone, just the senior leadership of Deng Xiaoping and other countries The timing was just not mature enough to want to make "Pearl River Delta and Yangtze River Delta and other coastal areas ahead of the rest, the time is ripe to consider the plan and then the other four economic zones.
 
In 2008, the State Council for a special location in Fujian, and planning additional economic zone on the west side of the Straits. The local government will be on how to formulate industrial planning a local industrial strategy must be formulated to form a high degree of unity and national strategies and regional economic Otherwise, the investment work is undoubtedly the "extremely heavy call forty-two". Pattern decide the outcome, positioning achievement status. In order to solve the problems existing in the industrial development around the State Council urged all levels of local government in the formulation of the 12th Five-Year Plan ", must be opportunities facing the region, the challenges and regional situation in-depth research and analysis. Such as: strategic planning of regional development must be based on deep-seated economic growth in the region, there is a clear regional positioning and overall development strategy, a clear industry composition and layout planning, to find traction industry cluster entry point, through the regional economy , comparative analysis of the key factors of the development environment, socio-cultural and strategic position, find the advantage of the region's resources and industrial advantages and location advantages, must be repeated after scientific proof, and then to establish the region's unique position.
 
The State Council also expressly require all levels of government in the region, positioning and overall development strategy formulation must be "people-oriented" and "comprehensive, coordinated and sustainable development," a high degree of unity of the scientific concept of development, urban and rural development, regional development, co-ordinate economic and social development, co-ordinator of development in harmony with nature, and domestic development and opening to the outside world "five balances" principle for guidance, the basic situation of the region, the long-term perspective, based on the mid-term, clear regional positioning and overall development strategy. All levels of local government in the formulation of industrial strategy, we must analyze the combination of regional industrial layout planning. Regional industrial layout should be based on national industrial development strategy to fully seize the opportunity of the national industrial structure adjustment, combined with regional advantages, according to the regional economic circle of industrial layout, fully consider the strategic positioning of the surrounding area and the effects of competition, to carry out the dislocation competition complementary reasonable position to seize the opportunity to lead the development of the core of a regional economic circle. Professional wholesale market is the axis of industrial development, but also to create a regional brand magic. Tell us the experience of developed countries, and Guangdong and other coastal areas, the 3-hour economic circle "front shop industry model is the best model for a local development of industrial clusters. In order to make the "planning" to the letter, the local governments at all levels must take to strengthen the full implementation of the Programme of regional marketing business as a regional development, improve the visibility and reputation of the area.
 
Competition in the city in the 21st century is actually the all-round competition, including industry, including industry gathering will inevitably lead to fierce competition between cities in terms of capital, technology, knowledge and awareness. The City Competitiveness of course depends on the intrinsic quality of their own, but also need the external packaging publicity. The Regional Marketing prominent positioning of the city and leading industry conducive to attracting investment to carry out. Regional marketing is the new issue of urban development, the needs of people from all walks of life (government, business community, academia, public, etc.) to participate.
 
Merchants edge edge planning, the edges approval "trilateral policy" is the natural enemy of a local development industry, is currently the constraints around an important factor in the development of industry. Therefore, local governments at all levels in the formulation of the 12th Five-Year Plan ", investment promotion, industrial park planning and programs must be developed. Investment and the development of the industrial park is the engine of local economic development, and is also related to the planning Whether the key. The investment is a systems engineering involves consulting, investment planning must be based on the selection and layout of the region's industry, organizational experts and personnel, empathy, and well-designed project. The future of the commanding heights of the national strategy of China's ceramic industry will directly affect the development direction of the industry. In the past 20 years, the rapid development of the ceramics industry in Foshan, Guangdong, Chaozhou and Fujian Jinjiang, Dehua and other is part of a national strategy to promote the results.
 
From the direction of view of the future of China's economy, China's ceramic industry will also be formed seven industrial pattern plate. One for the industrial axis of the PRD headquarters in Foshan base plate, which includes the surrounding Sanshui, Kaiping, Shunde, District Industrial Zone (Note: If the local government can not make timely industry planning, professional market can not be quickly concentrated, Foshan ceramic industry competitiveness will be weakened); Second, Jinjiang industrial axis of Fujian Hercynian plate, which includes the industrial area surrounding Chaozhou, Germany, and Taiwan Province; Third is Zibo Qilu industry axis segment, which includes surrounding Linyi industrial area; Fourth, Jingdezhen in Jiangxi Province, East China industrial axis segment, which includes the industrial area surrounding the high-security, high, Pingxiang; Fifth, Sichuan Jiajiang for industrial axis of the western the plate; Sixth Henan of Changge or Hebei Tangshan axis of the Central Plains plates; Seventh Faku axis northeast sector. God disposes, man proposes. The axis of the formation of these industries in addition to a national strategy to promote the factors, the more important over the government timely opportunity to seize the industrial restructuring and transformation of the concept of development as soon as possible, so that the scientific planning, effective integration.
 
With the adjustment of the national strategy and the increasingly mature market economy, will continue to enhance the cost-conscious business. It can be predicted that in the next 10 years, the regional industry axis once formed (large wholesale market), but also keep up with local manufacturing and supporting industries, Foshan will be divided by the flow of commerce threat. Around the business purchase impossible detour, the premise of the same price or lower price, they will certainly choose to purchase distance of not more than 5 hours of professional wholesale market. Therefore, Foshan, in order to keep the current status of the industry in Ceramic, the only way out as soon as possible to improve the operating environment of the market, the headquarters base really do it, in the conditional case, as soon as possible to seek a local government with the axis of each industry area cooperation, Foshan ceramics industry to achieve an orderly transfer of the scientific output of brand resources, and quickly occupied the industry commanding heights.
 
The choice is often more important than the effort. For the majority of ceramic enterprises investors choose to invest in land, we must combine around the industrial development planning, firmly grasp the favorable opportunity for the government to build a regional brand, timely industry seize high ground, with a variety of preferential policies, with a minimum of to obtain the maximum return on investment. Which is the majority of investors based on the invincible position of an inevitable choice.